Month: November 2021

RESEARCH DESIGN AND METHODOLOGY Introduction This chapter presents the methodology that will be used to carry out this study. Research methodology is defined as an operational framework within which the facts are placed so that their meaning may be seen… Read More

RESEARCH METHODOLOGY 1 Introduction This section should be brief and indicate the content in the study. 2 Research design This refers to the outline/scheme or plan that will be used to collect information. The researcher should identify the design and… Read More

RESEARCH PROPOSAL A research proposal is a document written by a researcher that provides a detailed description of the proposed study.  It is an outline of the research process that gives a reader a summary of the researchers’   intention to carry out… Read More

STEPS OF RESEARCH PROCESS Problem identification. Research problems can emanate from different sources i.e. area of interest, results from observation of phenomenon, issues being shared in media, practical problems shared in newspapers that require attention and area of specialization. Formulating… Read More

FACTORS AFFECTING THE TOPIC SELECTION/POINTS TO OBSERVE WHEN SELECTING A RESEARCH PROBLEM Personal interest-Interest produces enthusiasm on what one is doing. It is the interest that makes the experience adequately rewarding. Topic one selects should be important-The topic selected should… Read More

TYPES OF RESEARCH CLASSIFICATION OF RESEARCH In business world there exists different kinds of problems. Consequently different types of research are also used. The following are the basic modes of classification: The field of study in which the research is… Read More

INTRODUCTION TO RESEARCH METHODS BRIEF OVERVIEW The managers of tomorrow will need to know more than any managers in history.  Research will be a major contributor to that knowledge.  Managers will find knowledge of research methods to be of value… Read More

ETHICAL AND LEGAL ISSUES IN SELLING LEGAL ISSUES IN SELLING Consumer protection by the law is very much a twentieth-century phenomenon. Before that the prevailing attitude can be described by the phrase caveat emptor – let the buyer beware. Much… Read More

SALES SETTING INTERNATIONAL SELLING APPROACH Companies contemplating entering overseas markets will need to develop specialist knowledge and expertise in these areas. Some sales managers feel that selling abroad is impossibly difficult, but most who try it see that, although it… Read More

TRAVELLING SALES PERSONNEL A travelling personnel is an individual moving door to door selling goods. Refers to an individual whose job is to travel to different places in a particular area and sell products or get orders from customers. DUTIES… Read More