RESEARCH DESIGN AND METHODOLOGY

RESEARCH DESIGN AND METHODOLOGY Introduction This chapter presents the methodology that will be used to carry out this study. Research methodology is defined as an operational framework within which the …

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY 1 Introduction This section should be brief and indicate the content in the study. 2 Research design This refers to the outline/scheme or plan that will be used …

RESEARCH PROPOSAL

RESEARCH PROPOSAL A research proposal is a document written by a researcher that provides a detailed description of the proposed study.  It is an outline of the research process that gives a …

STEPS OF RESEARCH PROCESS.

STEPS OF RESEARCH PROCESS Problem identification. Research problems can emanate from different sources i.e. area of interest, results from observation of phenomenon, issues being shared in media, practical problems shared …

TYPES OF RESEARCH

TYPES OF RESEARCH CLASSIFICATION OF RESEARCH In business world there exists different kinds of problems. Consequently different types of research are also used. The following are the basic modes of …

INTRODUCTION TO RESEARCH METHODS.

INTRODUCTION TO RESEARCH METHODS BRIEF OVERVIEW The managers of tomorrow will need to know more than any managers in history.  Research will be a major contributor to that knowledge.  Managers …

ETHICAL AND LEGAL ISSUES IN SELLING

ETHICAL AND LEGAL ISSUES IN SELLING LEGAL ISSUES IN SELLING Consumer protection by the law is very much a twentieth-century phenomenon. Before that the prevailing attitude can be described by …

SALES SETTING

SALES SETTING INTERNATIONAL SELLING APPROACH Companies contemplating entering overseas markets will need to develop specialist knowledge and expertise in these areas. Some sales managers feel that selling abroad is impossibly …

TRAVELLING SALES PERSONNEL

TRAVELLING SALES PERSONNEL A travelling personnel is an individual moving door to door selling goods. Refers to an individual whose job is to travel to different places in a particular …