STOCK MARKET

Definition of a stock market It is a market where securities are bought and sold. Securities refer to shares, debentures, treasury bonds, treasury bills etc. Stock refers to capital detained by a company through the issue of shares. Bonds are debt instruments used to borrow money from the public. Members of the stock exchange 1.…

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CHANNELS OF DISTRIBUTION

Distribution describes all the logistics involved in delivering a company’s products or services to the right place, at the right time, for the lowest cost. Well-chosen channels constitute a significant competitive advantage, while poorly conceived or chosen channels can doom even a superior product or service to failure in the market. Distribution (or “Place”) is…

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Marketing

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably. A…

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Product Pricing

Product pricing refers to establishing a selling price for a product. The basic rules of pricing are: All prices must cover costs and profits. The most effective way to lower prices is to lower costs. Review prices frequently to assure that they reflect the dynamics of cost, market demand, response to the competition, and profit…

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