Qualities of a good sales person
Qualities of a good sales person Some of the qualities of a good salesperson are as follows: Physical Quality: A salesperson should have a good appearance and an impressive personality. …
Limitations and Demerits of Personal Selling
Limitations and Demerits of Personal Selling High Cost: The cost of developing and operating a sales force is high. More money is spent on personal selling than on any other …
Promotion
Promotion refers to communicating with the public in an attempt to influence them toward buying a product. Promotion is also coordination of individual methods of promotions such as advertising, personal …
Price
Price is the sum of the values that consumers exchange for the benefits of having or using the product or services. Types of cost Let us first look at the …
Types of Personal Selling
Types of Personal Selling There are two kinds of personal selling: Across –the -Counter Selling: In this kind of selling Customers come to the salespeople. It involves retail store selling. …
Product Life Cycle
With the change in marketing environment, intense competition, customer’s preferences and tastes, product life also changes. Product also passes through four product phases: 1. Introduction 2. Growth 3. Maturity 4. …
Meaning and Definition of Personal Selling
Meaning and Definition of Personal Selling Personal selling refers to the use of speech and personal conviction to bring about some action on the part of another. Salesperson is a …
New product development
New product development is a strategy for a firm growth by offering modified or new product to a market segment. The process of new product development has various steps: 1. …
PREPARATION FOR SALES NEGOTIATIONS
PREPARATION FOR SALES NEGOTIATIONS In addition to the factors outlined in the previous section, a sales negotiator will benefit by paying attention to the following additional factors during preparation. Assessment …
Product mix and product lines
A product mix (or product assortment) refers to all the product lines and items that a particular firm offers for sale. Say, a manufacturing firm may have a capacity to …