March 11, 2022

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Principles and Practice of Marketing July 2019

201[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2019july_OCR-4.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]9july_OCR

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Principles and Practice of Marketing Nov 2018

2018nov[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2018nov_OCR-5.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]_OCR

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Principles and Practice of Marketing July 2017

2017ju[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2017july_OCR-7.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]ly_OCR

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Strategic sourcing

The concept of strategic sourcing was popularized in the 1980s and 1990s and is now considered a standard purchasing strategy used by blue chip companies. Strategic sourcing refers to the process of taking advantage of purchasing opportunities by continually reviewing current needs against purchasing opportunities. It was first established by General Motors in the 1980s and is now a common business purchasing tool. Strategic sourcing is often used for high value services, ad hoc purchases and core large value purchases. The steps in strategic sourcing are: Evaluating the current organisation‘s purchasing cycle. Evaluate what is currently available in the supply market. Review the cost-benefit analysis using other suppliers. Review potential vendors Update current procurement strategy. Negotiate with potential vendors. Implement the new vendor relationship. Review and update the strategic sourcing on a continuous basis.

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Strategic procurement

It‘s a long-range plans for ensuring timely supply of goods and/or services that are critical to a firm’s ability to meet its core business objectives. Steps in strategic procurement process Strategic procurements are core acquisitions that could determine organisation‘s success or failure; with potential to bind organisations in to long term contractual agreements. As such, they must get input from senior management and all other relevant stakeholders. Strategic procurement steps are chronological, where each next step is influenced by the preceding one. The 10 fundamental steps in Strategic procurement processes are: – 1. Requirement identification Business procurements essentially take place in response to market needs or demand. And demands can either be internal -e.g. raw materials for production- or external -e.g. products and services for consumption. Requirement identification in procurement should lead into determining what exactly is required. Key performance indicators (KPIs) in this step should include: – Identification of exact requirements through the use of procurement need analysis. Clarity on issues of; type, quality, urgency and total spend against market affordability. 2. Budgeting for the Procurements Having identified what the market requires, a procurement budget -which is part of the main budget for an organisation- must be drawn. Strategic procurement ‗in collaboration with finance department‘ should draw up a procurement budget, which would correctively track actual expenditure against the planned acquisition schedule. A procurement budget influenced by cost models should achieve the following outcomes: KPIs: Outline total cost of acquisition (i.e. from ordering all the way receiving) Prevent unnecessary diversions from the budget schedule. Ensure that current procurement costs are less or at least equal to previous ones. Enable the achievement of: cost reduction, cost avoidance and return on investment (ROI). Provide a cushion for unexpected but necessary expenditure, 20 – 30% of total acquisition value should suffice. 3. Supplier Sourcing and Short listing Having organised the financial requirements, strategic procurement team should embark on a search for potential suppliers who can reliably provide requirements to the organisation as and when required. Sourcing is; the identification and selection of the supplier whose costs, qualities, technologies, timeliness, dependability, and service best meet the organization‘s needs. The sourcing and short listing step is about identifying and analysing the ability, dependability and reliability of a supplier to provide best value for money and fit for purpose supplies. At this stage, instruments like; questionnaires, request for proposal (RFP), request for samples, bench marking, bidding or reverse auction could be used. The sourcing and short listing step should provide a short list of: KPIs: Suppliers who meet qualification criteria. Suppliers who rate among the best in what they offer. (Bench marking exercise can apply here) Long term-focused suppliers, willing to be bound in to long term and mutually beneficial business relationships. 4. Negotiating and selecting suppliers Negotiation is applicable where there is disagreement or potential disagreement between suppliers and buyers. Based on the strategic requirements, shortlisted suppliers or bidders (at least 3 per category) must be invited to a final ‗face to face‘ negotiation. This negotiation approach is preferable; as personal traits and gestures are better observed here than is otherwise the case. At this stage, ABC Classification of suppliers can assist in categorising and finally selecting suppliers based on their capabilities. Just as is the case in all businesses, time is money in procurement. Therefore negotiations must not drag on forever. KPIs: Negotiations must: Bring unity and discipline in pursuit of set objectives. Achieve fair terms and conditions that solidify team work. Encourage mutual concessions aimed at removing impasse. Produce an effective unit that can outwit competition. In strategic negotiations, parties must pursue a win – win (collaborative) approach. This ensures that; while the buyer gets right quality and quantity at the right price, place and time, the supplier equally makes a reasonable return. No consistency in performance would prevail where returns do not match the effort. 5. Drawing and signing a buyer – supplier contract Contractual agreement is the immediate step after negotiations. They take effect between two legal subjects; one intending to sell (offering) and the other intending to buy (accepting). The core purpose of contracts is to formalise the buy – sale agreements between consenting parties. KPIs: Among other things contractual agreements must: Be drawn and signed off immediately after agreement. Outline the agreed performance, pricing, terms, conditions, rights and obligations for both parties. Outline the period (beginning and ending) of an agreement. Clarify on how risks and cost of unexpected occurrences will be shared. Outline penalties for willful misconduct and remedies for non-performance. Contractual agreements in procurement professionally address all pertinent issues including survival and nonexclusive clauses. 6. Issuing of orders (the actual buying) After contractual agreements, the strategic procurement team should issue out a well specified order, a requisition order. Depending on the agreement, some suppliers require deposits (e.g. a percentage of total cost price) before arranging and dispatching orders. KPI‟s: Orders must be: Specific (i.e. quality, quantity, time and place) for easy conformance. Cost effective. For instance, ‗consignment inventory‘ and ‗bulk purchase‘ systems significantly minimise storage cost for suppliers and transportation cost for buyers respectively. 7. Receiving, inspecting and recording supplies All receipts must be well recorded; damages, rejections or returns must be immediately reported to the supplier. Most delivery documents includes a notice for buyers to notify suppliers on faults, damages or shortages within seven days of receipt; failing which complaints would not be acceptable. KPIs: Receipts (i.e. procured products or services) must meet quality and other agreed performance standards. Packaging order and material should respond to the agreed requirements. Rejections, shortages and damages must be recorded, returned or reported to suppliers as quickly as the agreement requires. These records must be kept for a final supplier performance analysis exercise. To simplify stock taking (particularly for transiting goods), bundle receipts should be recorded as packages, while loose items should be recorded by their specific names. 8. Issuing payments to suppliers Upon receiving, checking and verifying goods or services, procurement departments must notify relevant parties (including

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The Benefits of Strategic Procurement

Strategic Procurement from a sector wide standpoint has many benefits. These benefits include: Cost Reduction – a reduction in the cost to do business; these cost savings should be evident for both the vendor and the companies. Demand Aggregation – an improved ability for Companies to aggregate demand for product and services via term, group or volume purchasing commitments. Simplified Processes – A reduction in the bureaucracy required to engage with vendors, including (but not limited to) common terms and conditions, a single price list and improved handling of procurement processes. Information Sharing – Improved communication between vendors and the Companies including technology roadmaps, support and process information and general communications. Critical Vendor Risk Mitigations – The companies will be able to analyze and identify the most important Vendors to their business process and then take actions required to reduce potential risks. Standardization – Improved coordination between the Vendors and Companies with respect to the product and services being used in order to simplify the technology mix in use. Strategic Collaborative Procurement may also be used to establish a group of vendors providing resources needed in a particular project or demand peak.

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Principles and Practice of Marketing July 2015

2015july_[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2015july_OCR-3.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]OCR

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Steps in transition from transitional to strategic purchasing

1. Make a business case 2. Identify the total spend and divide the products into categories of items. 3. Identify the strategies of the business. 4. Obtain support from management. 5. Create high level cross functional teams 6. Strategically review important goods and services e.g. Incorporating customer concerns 7. Best method to acquire the product that minimizes costs while maintaining quality service and delivery. 8. Identify suppliers on the cross functional teams. 9. Develop an overall strategic sourcing plan. 10. Obtain management approval to implement the plan. 11. Implement the plan. 12. Monitor and evaluation.

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STRATEGIC ACQUISITION AND SKILLS FOR CATEGORY MANAGEMENT

Strategic acquisition process with respect to pre-contract, contract and post contract stages Pre-contractual phase: Planning Includes activities related to requirement definition and preliminary procurement planning up to issuance of bid solicitation. During this phase, various activities may arise such as: • Verify the requisition form for goods and services, the funding and the security requirements • Review the requirement and analyze options • Verify the statement of work • Identify environmental performance considerations • Choose the appropriate procurement instrument • Verify the Intellectual Property Considerations • Develop the procurement strategy • Review the non-competitive justification • Review the evaluation criteria • Develop the solicitation document • Determine the appropriate contractor selection methodology • Approval of the procurement process Contracting phase: Bidding and awarding of contract Includes all activities from issuance of bid solicitation to contract award and debriefing. During this phase, various activities may arise such as: • Solicit competitive bids • Publish an Advance Contract Award Notice and address statements of capabilities from interested suppliers • Solicit a non-competitive proposal • Respond to inquiries from potential bidders • Hold Bidders’ Conferences • Conduct Site Visits • Evaluate competitive bids • Evaluate a non-competitive proposal • Confirm security clearances • Award a contract • Debrief unsuccessful bidders • Respond to challenges to procurement decisions

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Principles and Practice of Marketing July 2014 Free Knec Revision past papers

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Steps in strategic procurement process

Requirement identification- the organisation will try and identify the requirements and develop the strategies to respond to the market needs or demand which can either be internal or external. This stage involves: justification of the requirement through need analysis clarity of issues such as quality, agency, total spend etc. Budgeting for the procurement e.g. procurement planning, development for a procurement strategy, outline cost, budget schedule, opportunities for cost reduction Supplier sourcing- it involves searching for potential suppliers who can reliably provide the requirement e.g. prequalification of suppliers, benchmarking of the supply base, develop strategies for long-term supplier management. Negotiation and selection of suppliers– based on the strategic requirements the shortlisted suppliers may be invited for face to face negotiations e.g. ensuring effective competition, building long-term relationships, building long-term win-win collaborative relationships. Drawing and signing of the contract- it takes effect immediately after negotiation is concluded, where the parties are bound by contractual agreements. Agreement on price, how risks will be handled, terms, etc. Issue of order and delivery- procurement team issues a requisition. Receipt and inspection- issuance of payment to suppliers where goods are checked against the relevant purchase order. Contract closure

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