April 8, 2022

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DBIT103  FOUNDATIONS OF MATHEMATICS.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY DBIT103 FOUNDATIONS OF MATHEMATICS DATE: AUGUST, 2017 TIME: 2 HOURS INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions. QUESTION ONE [30 MARKS] – COMPULSORY (a) Using relevant examples, distinguish between the following terms as used in set theory. (i) A subset and disjoint sets (2 Marks) (ii) A class and universal set (2 Marks) (b) (i) Consider the following sets; Differentiate between an Axiom and a proposition (4 Marks) (ii)Fill in the missing columns in the following table QUESTION TWO [20 MARKS] (a) By using illustrations, distinguish between a Contradiction and a Tautology (6 Marks) (b) Work out the following; QUESTION THREE [20 MARKS] (a) Explain four types of relations (8 Marks) (b) Use directed graph to represent; QUESTION FOUR [20 MARKS] (a) (i) Differentiate between the domain and the range of a relation (4 Marks) (ii)Use the arrow diagram and matrix form to represent the following relations (c) Differentiate between a one to one function and an onto function (4 Marks) QUESTION FIVE [20 MARKS] (a)Explain what is meant by a Venn diagram (2 Marks) (b) Show that the following number is irrational;

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DBIT303   COMPUTER PROGRAMMING CONCEPTS.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY DBIT303 COMPUTER PROGRAMMING CONCEPTS DATE: AUGUST, 2017 TIME: 2 HOURS INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions. QUESTION ONE [30 MARKS] – COMPULSORY (a)Outline five benefits of high level programming languages over low level programming languages [5 Marks] (b)Using examples differentiate between logic and semantic errors [4 Marks] (c)State the meaning of the following expressions: – [3 Marks] (i) j++ (ii) j- – (iii)a%b (d) (i) Design a pseudo code design for a C program that prompts the user to enter the student mark. The program should then grade and display the student grade. [6 Marks] Page 2 of 4 Note: Use the grading criteria provided below:- Student Mark                                                            Grade (ii) Using If ..…Else statements, write C code to implement your program design in question 1d(i) above [8 Marks] (e) Explain the following terms as used in programming: – [4 Marks] (i) Source code (ii) Object code (iii)Compiler (iv)Programming QUESTION TWO [20 MARKS] (a) Create a function named area( ), that accepts the base and height as arguments and returns the area of a triangle given that trianglearea formula =1/2 *base*height [6 Marks] (b)State whether the following statements are true or false: [3 Marks] (i) Keywords can be used as variable names (ii) Variable names can contain digits (iii)Variable names do not contain blank spaces (c)Using examples, explain the following terms as used in a C program:- (i) Preprocessor directive [2 Marks] Page 3 of 4 (ii) Comments [2 Marks] (d)Briefly discuss the four basic C data types used to declare variables [4 Marks] (e)Using 3.14 as the value for constant PIE, demonstrate how you would create symbolic constant. [3 Marks] QUESTION THREE [20 MARKS] (a) Explain why the main() function is special in a C program [3 Marks] (b) (i) Define the term operator precedence [2 Marks] (ii) Using the principles of operator precedence, evaluate the expression below: [6 Marks] X=3.0/2+5*4.0/2.0 (c) List four benefits of using functions in programming [4 Marks] (d) List and explain five factors you would consider while selecting a programming language [5 Marks] QUESTION FOUR [20 MARKS] (a) With the aid of illustrations, describe the following control structures:- (i) Sequence [4 Marks] (ii) Branching [4 Marks] (b) Outline two benefits of using comments in a C program [2 Marks] (c) State two functions of a compiler [2 Marks] (d) With the aid of a diagram, describe the top down approach to program development. [4 Marks] Page 4 of 4 (e) Identify the errors in each of these statements: – [4 Marks] X,Y are integers, p,q are floats (i) printf(“welcome”; (ii) scanf(“%d”,&p); (iii)scanf(“%d”,x); (iv)scanf(“%f”,&Q); QUESTION FIVE [20 MARKS] (a) Write a program to convert Kenyan shillings to USA dollars when the user inputs the amount in Kenyan shillings.(Let Kshs.96=1 USA dollar). The program should display the amount in US Dollars. [8 Marks] (b) Explain four features that have made C a popular programming language amongst computer programmers [4 Marks] (c) Giving appropriate examples, explain the following operators supported by C: – [6 Marks] (i) Arithmetic (ii) Relational (iii)Logical (d) Outline two benefits of using functions in a C program [2 Marks]

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DBIT106 DIT302  FUNDAMENTALS OF ACCOUNTING  FINANCIAL MANAGEMENT for IT.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY/ DIPLOMA IN INFORMATION TECHNOLOGY DBIT106 DIT302 FUNDAMENTALS OF ACCOUNTING/FINANCIAL MANAGEMENT FOR IT SPECIAL/SUPPLEMENTARY EXAMINATION DATE: JULY, 2017 TIME: 2 HOURS INSTRUCTIONS: Answer any THREE questions. QUESTION ONE a) The following is a trial balance of G Still as at 31st September 2009: Required: a) Draw up an income statement/T,P&L Account for the year ending 30th September 2009 (10 Marks) b) A balance sheet as at 31st September 2009 (10 Marks) QUESTION TWO The following transactions relates to Jane a sole trader in Kiambu County: 2014 May: 1 Started in business with Kshs.2,500,000 in bank “ 3 Bought machinery worth Kshs.750,000 on credit from XYZ ltd. “ 5 Bought a motor van paying by cheque Kshs.600, 000 “ 8 Paid the amount owing to XYZ Ltd by cheque “ 15 Purchased stock from Unga Ltd. on credit Kshs.200,000 “ 17 Sold goods on credit to Stima Club Kshs.100,000 “ 18 Returned goods to Unga Ltd worth Kshs.10,000 “ 23 Stima Club returned goods to us worth Kshs.15,000 “ 25 Paid the amount owing to Unga Ltd. by cheque “ 30 Bought more machinery by cheque Kshs.280,000 Required: (i) Prepare the relevant ledger accounts and balance them off (10 Marks) (ii) Prepare a trial balance as at 31st May 2014 (10 Marks) QUESTION THREE a) Discuss any five users of accounting information (10 Marks) a) Complete the following gaps in the following table: QUESTION FOUR b) The following details relates to a second hand bookshop at Mariakani. 2012 Nov: 1 st: Balance brought forward from the previous month: cash sh 105; Bank sh2164. 2 nd: Cash sales sh 605. 3 rd: Took sh 500 from the cash till and paid it into the bank 4 th: J Mathews paid us sh 217 by a cheque 5 th: We paid for postage stamps sh 60 cash. 6 th: Bought office equipment by cheque sh 189. 7 th: We paid J.Lucas by cheque sh 50 9 th:We received rates refund by cheque sh 72. 11th: Withdrew sh 250 from the bank for business use. 12th: Paid wages in cash sh 239. 14th: Paid motor expenses by cheque sh 57. 16th: L Levy lent us sh 200 in cash Required: From the above transactions write up a two column cash book. (20 Marks) QUESTION FIVE a) Briefly explain why the following parties may be interested in the financial statements of an organization: i. Employees. (4 Marks) ii. Financial analysts. (4 Marks) iii. The government. (4 Marks) iv. The public. (4 Marks) b) State any two circumstances that may hinder a firm from improving on the usefulness of its financial statements. (4 Marks)

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DBIT301 DIT 205  PRINCIPLES OF DATABASE DESIGN.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY & DIPLOMA IN INFORMATION TECHNOLOGY DBIT301 DIT 205 PRINCIPLES OF DATABASE DESIGN DATE: AUGUST, 2017 TIME: 2 HOURS INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions. QUESTION ONE [30 MARKS] – COMPULSORY (a) Distinguish between the following computer file concepts:- (i) A filed & record (ii) A file & database (iii)Logical & physical database design [6 Marks] (b) Wanguru Company Limited intends to introduce a new computerized system in order the management of its employee’s records. Outline five good features you would want to see in the implemented Wanguru database system. [5 Marks] (c) Outline three advantages and two disadvantages of database approach over traditional file approach [5 Marks] (d)With the aid of diagrams, describe the following database models:- (i) Hierarchical model [4 Marks] (ii) Relational model [4 Marks] (e)Define the following terms: – [6 Marks] (i) Entity (ii) DBMS (iii)Database normalization (iv)Primary key (v) Relationship (vi)Foreign key QUESTION TWO [20 MARKS] (a) Write SQL/MYSQL statement that could be used to arrange records in a table named LibBooks in descending order by a column named BookID [3 Marks] (b) The following is a registration form used by students at KCA University for course registration: Required:-Using the information provided on the form, normalize the relation to the 3rd Normal Form [10 Marks] (c) Explain two limitations of computerized database systems. [4 Marks] (d) Outline three applications of Database Management systems. [3 Marks] QUESTION THREE [20 MARKS] (a)Study the table1 provided below and answer the questions that follow:- Publishers table Table1 Required:-Write DDL MYSQL/ SQL statements to create the table structure represented above [3 Marks] (b)Assuming that the table has some populated records, write SQL/ MYSQL command that performs the following:- (i) Displays all the records from the publishers table [3 Marks] (ii) Returns the total number of records from the table [2 Marks] (iii)Delete all the records from the publishers table [3 Marks] (c) Outline five key responsibilities of Database Administrators (DBA) [5 Marks] (d) Outline two advantages and two disadvantages of Entity Relationship Diagrams (ERD) [4 Marks] QUESTION FOUR [20 MARKS] (a) Explain four objectives of database normalization [8 Marks] (b) A local hospital consists of many wards, each of which is assigned many patients. Each patient is assigned to one doctor, who has overall responsibility for the patients in his or her care. Other doctors are assigned on an advisory basis. The doctor responsible for that patient prescribes each patient drug. Each nurse is assigned to a ward and nurses all patients in the ward, though is given special responsibility for some patients. One of the doctors is attached to each ward as an overall medical advisor. Required: Draw an Entity Relation Diagram to represent the above information [8 Marks] (c) Outline the steps of designing a database system [4 Marks] QUESTION FIVE [20 MARKS] (a) Explain three security controls that can be used to safeguard a computerized database system [6 Marks] (b) Outline four functions of a DBMS [4 Marks] (c) Explain four challenges faced by organizations while implementing database systems. [4 Marks] (d) List and briefly describe any three components of database system environment. [6 Marks]

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Purpose of research

Discover new Knowledge The main purpose of research is to discover new knowledge. This involves the discovery of new facts, their correct interpretation and practical application. Although there are other sources of knowledge, research remains the most efficient and reliable source of knowledge. It is the most accurate system of securing useful knowledge. Quite often, a scientist will take an interest in a topic without having any other clear ideas about what to expect in the way of relationship among variables. Initially, the relevant variables are not even clear. The initial research, in fact may have the identification of important variables on its primary purpose. Exploration Much of social research is conducted to explore a topic, to provide a beginning familiarity with that topic. This purpose is typically when a researcher is examining a new interest or when the subject of study is itself relatively new and unstudied. Exploratory studies are also appropriate in the case of more persistent phenomena. Exploratory studies are more typically done for three purposes: 1. To satisfy the researcher‘s does curiosity and desire for better understand 2. To test the feasibility of undertaking a more careful study; and 3. To develop the methods to be employed in a more careful study. Description A major purpose of many studies is to describe situations and events. Descriptive studies try to discover answers to the questions; who, what, when, where and sometimes how. The researcher observes and then describes what was observed. A census is an excellent example of descriptive e social research. The goal of the census is to describe accurately and precisely a wide variety of characteristics of a population, as well as the population of smaller areas such as towns and rural councils. Other examples of descriptive studies are the computation of age-sex profiles of population done by demographers and the computation of crime rates for different towns. A poll conducted during a political election campaign has the purpose of describing the voting intentions of the electorate. Explanation Reporting the voting intentions of an electorate is a descriptive activity, but reporting why some people plan to vote for candidate A and others for candidate B is an explanatory activity, as reporting why some towns have higher crime rates than others. A researcher has an explanatory purpose is if he/she wishes to know why a student‘s demonstration ended in a violent confrontation with police, as opposed to simply describing what happened. Prediction Prediction is the ability to estimate phenomena A given B. If we can provide a plausible explanation of an event after it has occurred, it is desirable to be able to predict when and in what situations the event will occur. For example, the aviation industry may be interested in explaining the radiation risks for flight crews and passengers from the sun and stars. The variables might include attitude, proximity or air routes to the poles, time of year and aircraft shielding. Perhaps the relations among the four variables explain the radiation risk variable. This type of study often calls for a high order of inference making. Why, for example would a flight at a specified attitude at one time of the year not produce so great a radiation risk to the airliner‘s occupants as the same flight in another season? The answer to such a question would be valuable in planning air routes. Involuntary research The researcher undertakes it as a result of external pressure to do so. There are two major categories: Junior faculty members whose professional security or advancement may depend, in part, on scientific publications; and College students who must undertake research to satisfy the requirements of a course in research methods.

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Need for research

The study of research methods provides knowledge and skills needed to solve problems and meet the challenges of a fast-paced decision-making environment. Business research courses are recognition that students preparing to manage businesses, not-for-profit and public organizations in all functional areas – need training in a disciplined process for conducting an inquiry related to a management dilemma. These factors stimulate an interest in a scientific approach to decision making: The Manager‘s increased need for more and better information The availability of improved techniques and tools to meet this need, and The resulting information overload if disciplined is not employed in the process During the last two decades, we have witnessed dramatic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of natural public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the Manager and new publics to consider when evaluating any decision. Other knowledgeable demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings – investment issues. The trend toward complexity has increased the risk associated with business decisions, making it more important to have a sound information base. To do well in such an environment, you will need to understand how to identify quality information and to recognize the solid, reliable research on which your high-risk decisions as a Manager can be based. You also will need to know how to conduct such research. Developing these skills requires understanding of scientific method as it applies to the managerial decision making environment. This study material addresses your needs as an information processor.

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Need for a balances suite of KPIs

The activities of all organisations will have multiple forms of significant sustainability impacts and therefore organisations will need to use several KPIs to enable these to be monitored. The use of a balanced suite of KPIs is also important given that there can be tensions between different environmental or indeed other sustainability objectives. For example, globally fish stocks are under intense pressure, including those in British waters. A procurement response might be to prioritise the purchase of fish from fisheries certified through the Marine Stewardship Councils sustainable fisheries scheme or to boycott certain species of fish altogether. In practice this would be likely to lead to a greater use of imported fish species such as Alaskan Pollack. We are not aware of any studies of the carbon footprints associated with the use of different fish species but it seems reasonable to assume that the use of imported fish species will entail greater use of fossil fuels (and therefore CO2 emissions) to preserve and transport the product than would be the case where a fish from UK waters was used. In this instance if your sole object is to reduce the greenhouse gas emissions associated with your supply chain then this may lead you to purchase a UK product which may on balance arguably be a less environmentally sustainable option. In short organisations should be wary of adhering slavishly to the pursuit of individual KPIs without giving consideration to a wider range of impacts. To enable this it is good practice to use a suite of KPIs which reflect the organisation‘s significant impacts and priorities. This should include social and economic considerations in addition to environmental as again there may be tensions between different priorities which may not be picked up on if the key variables are not being measured. As a final area for consideration we need to consider one further key classification of measure type. This is the difference between generic and specific measures. It is arguable that this is a key distinction that runs right through the procurement process and is therefore a consequence of procurement as much as a separate distinction. This is interesting from an academic perspective however what is important here is that this is a real and practical distinction. Whilst there is a need for a sufficiently wide range of KPIs to enable a reasonable assessment of an organisations performance to be made, this must be balanced against the availability of resources for data capture and management. For example the environmental impacts of procurement are only one subset of an organisation‘s overall range of impacts. Environmental impacts themselves form a subset of sustainability which in turn is only one of the performance areas which an organisation will wish to measure. There is a need to limit the number of KPIs used. The difficulty lies in choosing indicators capable of covering the range of an organisation‘s activities. This is particularly true of large complex organisations such as local authorities which run multiple services, all of which have some form of environmental impact. Organizations can use social clauses on procurement classification systems. All an organisation‘s procurement systems will breakdown procurements into classes, for example an organisation can have 16 different top level classifications such as Transport. However the most effective and flexible mechanism for applying a corporate policy is to generate a generic clause that can be inserted in all tenders so for example. The Alpines Ltd is committed to working together with local communities and other partners. The procurement strategy for Alpines Ltd is to achieve community benefits through procurement and to actively engage with a diverse range of suppliers, including small and medium‐sized enterprises (SMEs). To this end, the Alpines Ltd would like you to provide details of what community benefits your organisation can offer when providing this contract.‖) If in addition to this the clause is included as a core requirement of the procurement contract this greatly strengthens its use within the process. It is for this reason that generic clauses and consequent measures are both powerful and preeminent. Generic clauses are not however the complete answer. They will almost always inevitably (because of their generality) be more strategic and corporate in approach. There is an additional role for KPIs that are specific to particular policies and procurements. These more targeted KPIs are likely to occur not in every case but where more detail is required. An example is shown for the candidate measures in the table below. However it is perfectly possible to have a generic measure such as ‗% of spend within the region‘ that is applied in all procurements as a matter of corporate policy. However only in more directly relevant procurements would the sub measures such as ‗% spend with producers and suppliers‘ be used. Where this leads is to the adoption of a ‗basket‘ approach where there are a small number of generic measures that should be applied either as selection or monitoring measures in all procurements and grants. These will meet all of the tests outlined above and have direct strategic and corporate applications. These are then supported by a basket of specific measures.

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DBIT102 HUMAN RESOURCE MANAGEMENT .

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY DBIT102 HUMAN RESOURCE MANAGEMENT FULLTIME DATE: AUGUST 2017 TIME: 2 HOURS INSTRUCTIONS: Answer any three Questions. QUESTION ONE (a) Explain the meaning of Human Resource management (2Marks) (b) Highlight the eight principles of HRM (8Marks) (c) Describe any Five functional areas of HRM (10Marks) QUESTION TWO (a) Describe any five sources of external recruitment (10Marks) (b) List advantages of internal sources of recruitment (10Marks) QUESTION THREE (a) Highlight the strategies that can be used by management to deal with excess workers when company is experiencing economic recession (10Marks) (b) Explain the step by step process of job analysis. (10Marks) QUESTION FOUR (a) Highlight the benefits of training workers in an organisation (10Marks) (b) Discuss the common performance appraisal errors associated with the appraiser. (10Marks) QUESTION FIVE (a) List and explain any five errors that can occur during performance appraisal of employees. (10Marks) (b) Describe the elements that forms an employee’s compensation package (10Marks)

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DBIT 504 APPLICATION PROGRAMMING.

UNIVERSITY EXAMINATIONS: 2016/2017 SUPPLEMENTARY EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY DBIT 504 APPLICATION PROGRAMMING DATE: AUGUST, 2017 TIME: 1½HOURS. QUESTION ONE a) Define the following terms as used in programming and support your answer with examples. [8 Marks] i. Method ii. Variable iii. Comments iv. Event driven programming b) Write one line of code to perform the following tasks in VB. [4 Marks] i. Display the text “Programming is great” on a label lbTrial ii. To clear text form a text box txttrial iii. Add items “apple”,”Mangoe”,”Orange”, to a combobox cbotrial iv. Put the insertion cursor on the first textbox; txttrial c) State the syntax of the functions msgbox[] and inputbox[] [2 Marks] d) Differentiate between the following looping constructs [give general syntax of each]; „while … loop‟ and „do… while loop‟. [4 Marks] e) One of the qualities of a good program is readability. As a result, there are a number of techniques employed by programmers to ensure that programs are readable. Discuss any TWO of them. [2 Marks] QUESTION TWO a) Differentiate between a sub procedure and a function [4 Marks] b) Write a windows application to accept inputs for the dimensions of a rectangle through the input box function and then compute the area and perimeter of the rectangle. The Area and Perimeter should be displayed through a Message Box [2 Marks] c) Explain the term debugging [2 Marks] d) Describe the Visual studio IDE environment and list FIVE components on this window. [6 Marks] e) Giving examples, identify and discuss THREE types of programming errors. [6 Marks] QUESTION THREE a) Write a program to calculate the sum of the first SIX positive integers using the Do while loop [6 Marks] b) Rewrite the above code using the For..Next loop . [3 Marks] c) Explain the meaning of the following Visual Basic code. [2 Marks] Dim Test[5] as Integer ReDim Test[15] as Integer d) Explain THREE types of errors encountered during program development [6 Marks] e) Write pseudo code for a program to calculate the sum of ten numbers provided by a user [3 Marks] QUESTION FOUR a) Distinguish between a selection control and a loop control structure. [4 Marks] b) Outline FOUR characteristics of a good algorithm [4 Marks] c) Briefly explain any THREE advantages of using functions in a program [6 Marks] d) Using examples, Explain any THREE fundamental data types supported by the VB language. [6 Marks]

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DBIT 504  BUSINESS FINANCE.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY SPECIAL/SUPPLEMENTARY EXAMINATION DBIT 504 BUSINESS FINANCE DATE: JULY, 2017 TIME: 1½HOURS INSTRUCTIONS: Answer Any THREE Questions. QUESTION ONE (a) XYZ Ltd wants to raise new capital to finance a new project. The firm will issue 200,000 ordinary shares (Sh.10 par value) at Sh.16 with Sh.1 floatation costs per share, 75,000 12% preference shares (Sh.20 par value) at Sh.18 with sh.150,000 total floatation costs, 50,000 18% debentures (sh.100 par) at Sh.80 and raised a Sh.5,000,000 18% loan paying total floatation costs of Sh.200,000. Assume 30% corporate tax rate. The company paid 28% ordinary dividends which is expected to grow at 4% p.a. Required i. Determine the total capital to raise net of floatation costs ii. Compute the marginal cost of capital (12 Marks) (b) Describe the main factors that may limit access of financial facilities by small and medium enterprises in Kenya. (4 Marks) (c) Discuss five main factors that determine the capital structure of business organizations. (4 Marks) QUESTION TWO (a) Briefly explain four agency relationships in financial management between i. Shareholders and managers ii. Shareholders and creditors. (12 Marks) (b) A project with initial outlay of Sh200,000 promises the following cash flows If cost of capital is 10%, calculate NPV of the project. (8 Marks) QUESTION THREE a) Distinguish between compounding and discounting of cash flows. (4 Marks) b) State and explain any four actions by management that may be harmful to the interest of debt holders (8 Marks) c) Given a principal of Sh. 1 million at 8% p.a for 5 years, its future value when the principal is compounded: i) Annually ii) Semiannually iii) Quarterly iv) Monthly (8 Marks) QUESTION FOUR a) The following is the capital structure of XYZ Ltd as at 31/12/2002. Ordinary share capital Sh.10 par value Additional information 1. Corporate tax rate is 30% 2. Preference shares were issued 10 years ago and are still selling at par value MPS = Par value 3. The debenture has a 10 year maturity period. It is currently selling at Sh.90 in the market. 4. Currently the firm has been paying dividend per share of Sh.5. The DPS is expected to grow at 5% p.a. in future. The current MPS is Sh.40. Required i. Determine the cost of each source of capital. (8 Marks) ii. Determine the WACC of the firm. (4 Marks) b) State and explain any four actions by management that may be harmful to the interest of debt holders (8 Marks) QUESTION FIVE a) Find the present value of sh.300,000 to be paid 6 years from now when the prevailing interest rate is 12% if interest is compounded i. Annually ii. Quarterly iii. Monthly iv. Daily (12 Marks) b) Giving examples, differentiate between non discounted cash flow techniques and discounted cash flow techniques in capital budgeting. (4 Marks) c) A project with an initial outlay of Sh200, 000 promises the following cash flow. Calculate the payback period of the project. (4 Marks)

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DBIT 503  PRINCIPLES OF MARKETING.

UNIVERSITY EXAMINATIONS: 2016/2017 EXAMINATION FOR THE DIPLOMA IN BUSINESS INFORMATION TECHNOLOGY DBIT 503 PRINCIPLES OF MARKETING DATE: AUGUST, 2017 TIME: 2 HOURS INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions. QUESTION ONE [30 MARKS] – COMPULSORY a) In your own words define the term marketing. (2Marks) b) Explain the four types of strategic business orientations. (8Marks) c) Explain how marketing decisions affect all other departments. (6Marks) d) Describe the functions of marketing. (10Marks) e) Explain how customer care is created in a business. (4Marks) QUESTION TWO [20 MARKS] a) Explain the reasons for market segmentation. (10Marks) b) Describe the criteria for measuring market attractiveness. (10Marks) QUESTION THREE [20 MARKS] a) Discuss how a business unit may avoid problems of cannibalism among competing brands. (6Marks) b) Explain how a business can carefully select the ways in which it will distinguish itself from competitors. (10Marks) c) Define the following marketing terms. (4Marks) i. Market Segmentation ii. Targeting iii. Differentiation iv. Customization QUESTION FOUR [20 MARKS] a) State the 8 steps involved in setting the right price. (8Marks) b) Explain how culture affects international marketing decisions. (6Marks) c) Explain why global companies should be interested in developing countries. (6Marks) QUESTION FIVE [20 MARKS] a) Explain the information one needs to know about consumers. (10Marks) b) Explain how a business can create loyalty in its customers. (6Marks) c) Explain the importance of marketing research. (4Marks) –

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