MAASAI MARA UNIVERSITY
BBM 351: RESEARCH METHODS
ANSWER QUESTIONS ONE ANY TWO QUESTIONS
QUESTION 1: COMPULSORY 30 MARKS
(a) Give five differences between pure research and applied research. (10marks)
b) State the criteria used to identify a good research problem in social research. (5marks)
(c) Explain four factors that force a researcher to alter research design. (8marks)
(d) State three functions of formulating a hypothesis. (3marks)
(e) Highlight the major reasons of using the sampling techniques. (4marks)
2(a) Discuss seven major steps to be taken in the process of selection of a sample. (14marks)
(b)Explain three research problems.(6marks)
3. ‘Research is a process of arriving at effective solutions through systematic collection, analysis and interpretation of data’. In relation to this statement by Mouly, discuss how research is systematic and illustrate the systematic structure of a research proposal. (20marks)
4(a) Explain any six sources used for forming an hypothesis . (12marks)
b) Explain four advantages of preparing a research design (8marks)
(5)Discuss any five primary data collection methods that can be used by a researcher. (10marks)
(b) Briefly explain the steps involved in data processing. (10marks)
MAIN EXAM MARKING SCHEME.
To find out the hidden truth of a particular truth in regard to a particular problem.
To highlight the significance of the phenomenon under study
To test the hypothesis of casual relationship between variables.
To focus on the characteristics of a particular group, individual or situation.
To write a report based on the findings of the research.
Saves the researcher’ time and energy.
Helps in preparing and executing the various research activities.
For better documentation of the research activities.
Ensures a proper time schedule.
Builds confidence in the minds of the researcher for proper completion of work.
Search for knowledge through objective and systematic method of finding a proper and feasible solution to a problem.
A statement capable of being tested and thereby accepted or rejected.
The process of drawing a sample from a larger population or universe.
Representative of the whole data
Independently included of one another
Adequate for deriving conclusion
Homogeneous with other unitsNull hypothesis Alternative hypothesis
Stated negatively Stated positively
Should always be specific Should always be an alternative of the null hypothesis
The researcher wishes to disapprove it The researcher wishes to approve it.
Symbolized as H0 Symbolized as Ha
Stratified random sampling
Cluster and Area sampling
Should be capable of being tested.
Should be specific and limited in scope.
Should be consistent with most known facts.
Should be clear and precise
Should state relationship between variables
Summary of variables.
b) (i) the procedure to determine quantitative measure of abstracts concepts
like leadership style, brand image, attitude, e.t.c.
(ii) Qualitative analysis refers to the analysis of the non-numerical variables used in the study.
(iii)Quantitative analysis is the analysis of the numerical variables in a particular study.