MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2013/2014 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF BUSINESS MANAGEMENT
COURSE CODE: BBM 475
COURSE TITLE: INTERNATIONAL BUSINESS MANAGEMENT
DATE: 29TH APRIL, 2014 TIME: 2.00 – 5.00P.M
Answer questions one and any other three
This paper consists of two printed pages. Please turn over.
It is becoming increasingly important that managers of multinational corporations manage with cultural sensitivity.
(i) Explain what is meant by ‘culture’ in the statement above.
(ii) Identify the various elements of culture (6 mks)
(iii) Using relevant examples, explain how the elements in (i) above impact on international business. (16 mks)
Explain the following terms as applied in International Business Management:
(i) International business (3 mks)
(ii) Foreign business (3 mks)
(iii) Global business (3 mks)
(iv) Multinational corporations (3 mks)
(v) Transnational corporations. (3 mks)
Describe the foreign environment and how the financial factors therein affect international business. Support your arguments with relevant examples. (15 mks)
Discuss the uncontrollable forces in the international business environment, showing clearly how they influence business operations. (15 mks)
Critically evaluate the spread of globalization. (15 mks)