July 17, 2024

INSTRUCTIONS TO CANDIDATE 1. Marks for each question are indicated in the brackets. 2. The paper consists of THREE sections: A, B and C 3. Do not write on the question paper. 4. A separate answer booklet will be provided. 5. Answer any Two Questions in Section C This paper consists of EIGHT (8) printed pages. Candidates should check the question paper to ascertain that all pages are printed as indicated and no questions are missing. SECTION A (20MARKS) Attempt all questions 1. An excursion is a term used in tour guiding to mean? (1mark) A. This is a tour that lasts for more than a day but less than one year B. This a tour that lasts more than 24 hours in a particular tourist region C. This is a tour that involves visiting the destinations in the country of residence D. This a tour that lasts less than 24 hours in a particular tourist destination 2. The following are attributes of a tour guide except? (1mark) A. Knowledgeable B. Unrealistic C. Enthusiastic D. Good public speaker 3. What is the meaning of a guidebook as used by a tour guide? (1 mark) A. A book used for guiding tourists B. A book that shows the names and contacts of tourists visiting a particular destination C. A written resource that provides information about a destination, often used by guides and tourists. D. A guide document used by the tourists to give them information about their origin 4. There are different types of tour guides that a tourist can engage during a tour. Which of the following is NOT a type of tour guide? (1mark) A. Cultural Tour Guide B. Nature tour guide C. City Tour Guide D. Adventure Tour Guide 5. Tourists are required to carry some important documents during a tour. Which among the following is not a travel document? (1mark) A. Tourist visa B. Birth Certificate C. Insurance certificate D. Passport 6. Tour guides play important roles in the tourism sector. Identify the role of a Tour guide (1 mark) A. Being empathetic to the tourists B. Carrying the tourists’ luggage during a safari C. Keeping tourists entertained throughout the journey. D. Registering tourists when checking in 7. Tour guides work on certain ethos, professional code of conduct, and principles. Which of the following is not a principle of tour guiding? (1mark) A. Time management B. Responsible use of resources C. Respect for locals D. Eco-tourism 8. How can a Tour Guide effectively manage time during a Tour? (1mark) A. Rushing through attractions to cover more places B. Allowing participants to decide the tour duration C. Sticking to a well-planned schedule D. Extending the tour without considering time constraints. 9. What key interpersonal skills should a tour guide possess to build positive relationships with tourists and provide an excellent tour experience? (1mark) A. Culinary expertise B. Technical proficiency C. Cultural insensitivity D. Communication skills 10. How can a Tour guide promote sustainable tourism practices (1 mark) A. Promoting excessive souvenir shopping B. Discouraging participants from engaging with local communities. C. Educating participants about responsible travel behavior D. Interpretation 11. Which of the following tour guiding tools is used for broadcasting commentary and information to a group of tourists during a walking tour or museum visit? (1mark) A. First Aid Kit B. Megaphone C. Compass D. Binoculars 12. What is the purpose of conducting a safety briefing by a Tour guide? (1mark) A. To educate participants about local traffic rules B. To warn participants about potential dangers on the tour C. To provide instructions on emergency procedures and precautions D. To promote the purchase of personal safety equipment. 13. Identify the correct meaning of the term “airport”? (1mark) A. A location where aircraft are manufactured and assembled. B. A place for parking and storing cars. C. A facility for the landing, takeoff, and servicing of aircraft. D. A train station serving long-distance rail travel. 14. At the end of any tour a Tour guide will be required to present a brief. The information likely to be found in such a brief include? (1mark) A. Expected tour experiences B. Room allocations C. Challenges experienced D. Park rules and regulations 15. Which of the following is NOT a section or area typically found in the departure section of an airport? (1mark) A. Departure Lounge B. Baggage Claim Area C. Customs and Immigration Checkpoint D. Air Traffic Control Tower 16. What is the purpose of incorporating storytelling into tour guiding? (1mark) A. To entertain participants with fictional tales B. To showcase the tour guide’s creative writing skills C. Engage participants and make the information memorable D. To promote the sale of books authored by the tour guide 17. During the initial meet and greet with a tour group, which of the following actions best demonstrates a tour guide’s competency in this area? (1mark) A. Providing a detailed lecture about the history of the destination. B. Quickly distributing written itineraries without any verbal interaction. C. Warmly welcoming each tourist, introducing oneself, and expressing excitement for the upcoming tour. D. Focusing on taking group photos without addressing individual tourists. 18. One equipment in which a Tour guide can use to identify birds during birdwatching is through? (1mark) A. Binoculars B. A laptop C. A first aid kit D. A recorder 19. A Tour itinerary prepared to suit the specific needs of a particular tourist is called? (1mark) A. Online itineraries B. Tailor made itineraries C. Off shelves itineraries D. Adventure itineraries 20. When checking into a hotel, tourists typically need to provide which of the following documents? (1mark) A. Valid passport, driver’s license, or government-issued ID. B. Proof of residence, such as a utility bill. C. A detailed travel itinerary. D. A reference letter from a previous hotel.   SECTION B: (40 MARKS) Answer All Questions in this Section 21. John is a tourist who has just arrived at a hotel for his vacation. He has a reservation, and he’s now at

Provide Tour Guiding Services Nov/Dec 2023 Past Paper – Click to view

Instruction to the candidate The paper contains three sections A, B, and C A separate answer booklet is provided This Paper contains SEVEN (7) printed pages SECTION A (20MARKS) Attempt all questions in this section. 1. Technology that satisfies the demands of sustainable development is typically referred to as. (1 mark) A. Cutting-edge technology B. Appropriate technology C. Long-lasting technology D. Technology that adapts 2. Which one of the following United Nations commissions is in charge of monitoring progress on Agenda 21 as well as the Rio Agreement on Environmental issues? (1 mark) A. The Disarmament Commission of the United Nations B. UN Statistical Commission (United Nations Statistical Commission) B. United Nations Statistical Commission C. Committee on Environmental Sustainability of the United Nations (CSD) D. Human Rights Tribunal of the United Nations 3. While sustainable tourism offers many benefits, it also faces several challenges and obstacles that need to be addressed to ensure its success. Which of the following is a key challenge to sustainable tourism? (1 mark) A. Climate change B. Overpopulation C. Political issues D. Lack of employment. 4. Most destinations are trying to provide a fulfilling experience for travelers by adopting sustainability. Which one of the following is NOT a principle of sustainable tourism? (1 mark) A. Environment sustainability B. Effective environment management C. Economic sustainability. D. Social sustainability 5. The 21st-century notion of sustainable growth places a greater emphasis on (1 mark) A. Political instability B. Commodification cultural C. Protection of the environment D. Environmental degradation 6. Who among the following is a major stakeholder in Sustainable Tourism development? (1 mark) A. Research Institutes B. Universities C. Conservation Agencies D. Security Forces. 7. Sustainable tourism aims to provide maximum protection to; (1 mark) A. Farming and Vegetation B. Transportation C. People and the environment D. Governments. 8. The 2030 Agenda for Sustainable Development (SDGs) acknowledges that all governments must promote action in the important areas listed below. (1 mark) A. People, planet, prosperity, peace, and collaboration B. People, the world, wealth, flora, and planning C. People, planet, wealth, plants, and collaboration D. People, the environment, prosperity, peace, and foresight 9. Sustainability Science is the application of concepts such as what and sustainable development. (1 mark) A. Environmental science B. Science in general C. Social science D. Geoscience 10. Which of the following options is NOT included in the sustainable development parameters? (1 mark) A. Gender inequality and diversity B. Intergenerational and intragenerational equity C. Growing annually D. Under development 11. According to the United Nations, the following are the significant issues of social progress except which one: (1 mark) A. Inequality B. Healthcare Access C. Violence and crime D. Political manifesto 12. Monitoring feedback in the tourism industry is crucial for maintaining and improving the quality of services and experiences provided to travelers. Which is not a tool for monitoring feedback in sustainable tourism (1 mark) A. Survey B. Registration form C. Checklist D. Reports 13. The following are international and national legislation related to sustainable tourism except which one? (1 mark) A. Kyoto protocol B. OSH Act 2007 C. Tourism Act 2011 D. Human right Act 14. Which one is not among the process of developing Corporate Social Responsibility (CSR) strategies in sustainable tourism? (1 mark) A. Identify and analyze the effects B. Remuneration process C. set clear objectives and goals D. monitoring and measurements 15. The following are strategies to minimize and manage waste in tourism destinations except which one. (1 mark) A. Implementing recycling programs B. Reduce the use of plastics C. Overutilization of resources D. Promote responsible tourism practices 16. Which household waste has an excellent recycling potential (1 mark) A. Vegetable leftovers B. Metal scraps C. Plastic containers D. Rubber scraps 17. Global Goals, are a set of 17 interlinked objectives established by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development. Which of the following is NOT a sustainable development goal (SDG) target to be achieved by Vision 2030? (1 mark) A. Quality Education B. Space research C. Gender equity D. Zero hunger among communities 18. Sustainable or environmentally friendly practices, are actions and behaviors that aim to minimize the negative impact on the environment and promote the conservation of natural resources. Which of the following is an example of an eco-friendly practice in sustainable tourism? (1 mark) A. Promoting excessive water and energy consumption B. Implementing waste reduction and recycling programs C. Building large all-inclusive resort in ecologically sensitive areas D. Encouraging tourist to engage in off-road driving 19. Which of the following is the most crucial factor for sustainable development in Kenya (1 mark) A. Agricultural development B. Eco-development C. Transport development D. Colonization of land 20. Sustainable development is an approach to economic, social, and environmental progress that seeks to meet the needs of the present without compromising the ability of future generations to meet their own needs. What is the primary aim of community-based tourism in the context of sustainable development (1 mark) A. Fostering economic growth while disregarding local community B. Encouraging cultural homogenization and displacement of indigenous practices C. Empowering local communities and involving them in tourism decisionmaking D. Exclusively benefiting large cooperation and international chain   SECTION B (40MARKS) Attempt all questions in this section 21. Tourism is a multifaceted industry with various components that work together to provide travelers with enjoyable and memorable experiences. Identify FOUR components of tourism (4 marks) 22. Ecological impacts refer to the effects of human activities on the environment and ecosystems. Highlight FOUR ecological impacts as a result of tourism activities (4 marks) 23. Tourism destinations should ensure that tourism practices are environmentally responsible, socially inclusive, and economically viable. State FOUR elements of the tourism industry code of conduct in sustainable tourism. (4marks) 24. Define sustainable tourism. (2 marks) 25. Tourism has significant economic impacts on both host destinations and the global economy. These impacts can be both positive and negative, and they affect various sectors of the economy. Outline FOUR

Promote Sustainable Tourism Nov/Dec 2023 Past Paper – Click to view

INSTRUCTIONS TO CANDIDATE 1. Marks for each question are indicated in the brackets. 2. The paper consists of THREE sections: A, B, and C 3. Do not write on the question paper. 4. A separate answer booklet will be provided. This paper contains SEVEN (7) printed pages Candidates should check the question paper to ascertain that all pages are printed as indicated and that no questions are missing SECTION A (20marks) Answer all questions in this section 1. The operation of a tour office involves managing various aspects to provide quality experiences to travelers. Identify one that is not a tour office operation. (1mark) A. Reservations B. Accounting C. Selling and marketing D. Banking 2. The implementation of tourism involves various stakeholders who among the following an implementer in tourism. (1mark) A. Trustees B. Financial entities C. Transport D. accommodation 3. Monitoring progress is a crucial aspect of management which involves the following methods except which one. (1mark) A. Reports B. Appraisals C. supervision D. Assessment based on set targets 4. Capacity building for staff is essential for enhancing the knowledge, skills, and capabilities of employees within the tourism industry. This is done through which method. (1mark) A. Coaching B. Paying salaries C. Salary increment D. Employment 5. Identify the method that is not used for reservation use in the tourism industry. (1mark) A. Letters B. Internet C. Mail D. Personal visit 6. Tour offices have different internal ways of communicating which include the following except which one. (1mark) A. Staff meeting B. Memos C. Stakeholder engagements D. Fax 7. A process of researching selling and promoting tour products is known as? (1mark) A. Marketing B. Selling C. Researching D. Promoting 8. Functions of a tour firm manager include the following except which one (1mark) A. Planning B. Organizing C. Staffing D. Partnership 9. Travel documents are essential papers and identification that individuals need when traveling internationally or domestically. Which among the following is not a travel document? (1mark) A. Passport B. Visa C. National identitiy card D. Education certificates 10. An effective filing system is essential for both individuals and organizations to manage information systematically. Which among the following is the best way of filling? (1mark) A. Numerical B. Orderly C. Neat D. Complete 11. What is the primary purpose of immigration and customs declaration forms for travelers? (1 mark) A. Documenting travel itineraries B. Reporting lost luggage C. Collecting traveler’s information D. Identifying local cuisine 12. Which of the following is a common responsibility of a travel agency? (1 mark) A. Operating tour buses B. Conducting wildlife research C. Assisting travelers in booking services D. Managing hotel properties 13. What is the primary role of a tourist information center in a destination? (1mark) A. Providing comprehensive travel packages B. Managing hotel properties C. Offering information, maps, and assistance to tourists D. Conducting wildlife research 14. In a digital filing system, what is the purpose of creating subfolders? (1 mark) A. To complicate the organization B. To save space on the computer C. To group related documents within main folders D. To eliminate the need for file names 15. …………is not a method of measuring customer satisfaction (1mark) A. Guest surveys B. Questionnaire C. Interviews D. Cheking smiles 16. Travelers are not allowed to make payments using the following methods of payment in tour offices. which method is allowed? (1 mark) A. Mobile money B. Bitcoins C. Barter D. Revenue 17. Package tours have gained popularity in the recent part because of the following reasons accept one. (1 mark) A. Time efficiency B. Flexibility C. Increased security D. Ease and convenience 18. The following are Items not included when costing tours except? (1mark) A. Documentation costs. B. Excess baggage costs. C. Accommodation D. Airport taxes. 19. Tour guides play a crucial role in enhancing the travel experience, they should have the following attribute which makes their work professional. Which one is not? (1mark) A. Punctuality B. Temperamental C. Sobriety D. Politeness 20. The following are the life skills required of a tour guide. Pick one that will best suit a situation of dealing with a rude employee. (1mark) A. Skills of knowing and living with oneself B. Self-awareness C. Negotiation D. Non-violent conflict resolution SECTION B (40 MARKS) Answer all questions in this section 21. Point out FIVE security measures that can be undertaken by a tour company to solve insecurity issues (5marks) 22. Tour and travel offices have adopted technologies and most use computers in their operations. Outline FIVE uses of a computer in a tour office. (5marks) 23. A tour office is a busy place just like any office. state THREE operations in a tour office (3marks) 24. The tourism industry relies on a wide range of partners and stakeholders to operate successfully and provide travelers with memorable experiences. Name four partners in the tourism industry (4marks) 25. Tourism agencies both national and international help clients navigate the complexities of travel planning. List four International tourism agencies (4marks) 26. Correspondences used in the travel office include and are not limited to letters. Name FIVE types of official letters in a tour office (5marks) 27. The travel office needs to install several equipment to aid in its operation. Identify five pieces of communication equipment in a tour office (5marks) 28. Tour and travel companies’ managers always rely on strategic plans in their operations. State THREE uses of this document (3marks) 29. List FIVE benefits of carrying out a swot analysis for a tour company. (3marks) 30. Tour reports are documents that provide a summary and analysis of a tour or travel experience. Indicate THREE uses of these reports in a tour office. (3marks)   SECTION C (40 marks) Answer any two questions in this section 31. Company ABC is facing the retirement of three of its tour guides at one go. a. Explain FIVE ways in which this can impact the company (10marks) b. Examine FIVE reasons why a company may decide to dismiss its employees (10marks)

Participate in Tour Office Operations Nov/Dec 2023 Past Paper – Click to view

INSTRUCTIONS TO CANDIDATE 1. Marks for each question are indicated in the brackets. 2. The paper consists of THREE sections: A, B., and C 3. Do not write on the question paper. 4. A separate answer booklet will be provided. This paper consists of SEVEN (7) printed pages. Candidates should check the question paper to ascertain that all pages are printed as indicated and that no questions are missing SECTION A: (20 MARKS) Answer all the questions in this section 1. Marketing environment includes both internal and external. Which of the following is an external marketing environment? (1 mark) A. Employees B. Employer C. Economic D. Suppliers 2. Demand for tourism products is affected by several factors which include the following except which one? (1mark) A. Price B. Savage C. Preferences D. Expectations 3. Tourist demographics are essential when doing market segmentation. Which one is a tourist demographic? (1 mark) A. Occupation B. Sports C. Recreation D. Resilience 4. Tour operators get profits by selling what? (1 mark) A. Products B. Tour products C. Tour items D. Tour goods 5. The marketing manager in a tour firm is employed to do the following functions, except which one? (1mark) A. Planning B. Organizing C. Staffing D. Partnership 6. Marketing study of different tourist interests, attitudes, and lifestyles is referred to as? (1mark) A. Psychographics B. Segmentation C. Demographics D. Research 7. What is the core concept of marketing in the tourism industry? (1mark) A. Selling products B. Creating customer value C. Maximizing profits D. Reducing costs 8. The process of publicizing tourism products and services by a marketing officer is known as? (1mark) A. Promotion B. Sales C. Profits D. Broking 9. Identify the right digital tour product promotional tool that can be used in a marketing office setup. (1mark) A. Staff uniforms B. Blogs C. Architecture D. Signpost 10. The process of researching, selling and promoting tour products is known as? (1 mark) A. Marketing B. Promoting C. Researching D. Selling 11. Tour products are categorized into different types, which of the following is NOT a type of tour and travel product? (1 mark) A. Rural tourism B. Field tourism excursions C. Wildlife tourism D. Dark tourism 12. Among the following is a component of the internal tourism environment, identify? (1 mark) A. Government B. Ministry of Tourism C. Kenya Tourism Board D. Customers 13. Tourism is affected by political factors which include the following. which one is not? (1 marks) A. Government policies B. Taxation C. Product Marketing D. Inflation 14. The following are types of tourism except? (1 mark) A. Visiting Friends and Relatives (VFR) B. Excursions C. Adventure D. Business tourism 15. Marketing employees need to be motivated to perform better through which method? (1 mark) A. Increased wages B. Taxation C. Increased work hours D. Increased workload 16. Identify market segmentation variable that focuses on consumers’ age, gender, income, and family size. (1 mark) A. Behavioral B. Demographic C. Psychographic D. Geographic 17. Identify the benefit of training staff in the marketing department. (1 mark) A. Improved efficiency B. Flexibility C. Increased security D. Inconvenience 18. Which stage of the product life cycle is characterized by rapid sales growth, increasing competition, and the need for heavy promotional efforts? (1 mark) A. Introduction B. Growth C. Maturity D. Decline 19. Identify the benefit of having competitors in a marketing industry? (1 mark) A. Punctuality B. Improved work output C. Sobriety D. Politeness 20. Which marketing strategy focuses on increasing market share through low prices and high product quality? (1 mark) A. Cost Leadership B. Differentiation C. Focus D. Niche SECTION B: (40 MARKS) Answer all the questions in this section 21. What does SWOT analysis stand for in marketing? (1 marks) 22. Principles of marketing give the experience and process of actually doing marketing and not just the vocabulary. Identify any THREE principles of marketing used by tourism companies. (3 marks) 23. Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria State TWO significance of market segmentation in marketing. (2 marks) 24. What is the difference between tour selling and tour marketing? (2 marks) 25. The overall game plan used by tour firm to reach prospective consumers and turning them into customers of their products or services is part of marketing strategy. State THREE marketing strategies used by Tour and travel marketing officer. (3 marks) 26. What is the role of consumer behavior in marketing decision-making? (1 mark) 27. Marketers always collect information from prospective customers; outline THREE tourist information which are recorded when a tourist visits a tour marketing office. (3 marks) 28. Product promotion is a key part of a product marketing strategy which communicate the value of a product to customers in order to increase sales. Give THREE ways in which a tour firm can use to promote products? (3 marks) 29. Define the term “target market” in marketing. (1 mark) 30. Different channels are used when distributing products to consumers. State THREE distribution channels for tourism products that can be easily used by tourism marketers. (3 marks) 31. When planning to introduce a product to a market companies always use different strategies including promotion. List THREE different tourism marketing promotional materials. (3 marks) 32. What role does pricing play in a company’s marketing strategy? (2 marks) 33. A developed marketing plan is executed with the help of necessary resources. Give three resources that can be used to implement marketing plans. (3 marks) 34. List THREE skills that a marketing officer is required to possess to successfully market tour products. (3 marks) 35. Segmenting tourists in a destination involves dividing the diverse group of tourists into smaller, more manageable segments. State THREE methods of segmenting the tourist in a destination. (3 marks) 36. Marketers have good reasons for segmenting a market. List FOUR benefits of consumer segmentation in the tourism industry. (4 marks) SECTION C: (40 MARKS) Answer any TWO questions in

Market tour and travel products Nov/Dec 2023 Past Paper – Click to view

Instructions to the candidate 1. This paper has three sections A, B, and C. 2. You are provided with a separate answer booklet. 3. Marks for each question are as indicated. 4. Do not write on the question paper. This paper consists of Eight (8) printed pages Candidates should check the question paper to ascertain that all pages are printed as indicated and that no questions are missing SECTION A (20marks) Attempt all Questions in this section 1. Tourism when managed sustainably can bring several benefits to the environment, which of the following is an outstanding benefit? (1mark) A. Cultural Conservation B. Rapid Industrialization C. Creation of conservancies D. Geographical Mapping 2. Which of the following tour operators provide services to individuals traveling in their home country? (1mark) A. In-bound tour operators B. Domestic tour operators C. Outbound tour operators D. Online tour operators 3. Tourism encompasses a wide range of activities and experiences, and tourists come from diverse backgrounds, with varying interests and preferences. Which of the following people are regarded as tourists? (1mark) A. Refugees B. Aliens C. Diplomats D. Holidaymakers 4. Enterprises normally reward their employees in various ways. Which of the following is a form of work motivation? (1mark) A. Monthly rewards B. Compensation Tour C. Retirement benefits D. Incentive tour 5. The tourism industry has various consumers, who among the following is NOT a consumer of tourism products? (1mark) A. Adventurers B. Environmentalist C. Backpackers D. Excursionist 6. Who among the following is NOT considered as a principal in the hospitality and tourism industry? (1mark) A. Resort representatives B. Travel agency C. Hotels D. Tour Operator 7. Creating customer profiles is a valuable marketing and business strategy that helps companies better understand and target their audience. Which of the following information is NOT included in a customer profile? (1mark) A. Health Status B. Preferences C. Passport information D. Customer Demographics 8. Tourism circuits offer travelers a rich and diverse array of experiences, from historical and cultural sites to natural wonders and adventure activities. Which of the following is NOT a tourism circuit in Kenya? (1mark) A. Eastern Circuit B. North Eastern Circuit C. Western World circuit D. Coastal Circuit 9. Which of the following historical attractions is NOT found in the Nairobi Tourist Circuit (1 mark) A. Giraffe center B. Karen Blixen C. Paradise lost D. Mamba Village 10. Tour packages are designed to simplify travel planning, save time, and provide travelers with a structured and convenient way to explore a destination. Identify an element that should be included in a tour package (1 mark) A. Stakeholders B. Partners C. Accommodation D. Government agencies 11. Choosing a reputable and responsible tour operator is essential for ensuring a safe and enjoyable travel experience. Which of the following is a category of a tour operator? (1mark) A. Incentive Tour Operators. B. Outbound Tour operators C. Outgoing Tour Operators D. Sightseeing Tour Operators 12. The Tour Product being a service product by nature has some characteristics that are not found in other products. Which of the following characteristics is NOT common in the tour product? (1mark) A. Heterogeneity B. Intangibility C. Variability D. Inseparability 13. The Abbreviations “W.T.O.” stand for; (1mark) A. World Tourism Organization B. World Tourism and Oceans C. Wildlife Tours Organizations D. World Travel and Offers 14. Tour costing is the process of determining the total cost of a tour package that a tour operator or travel agency offers to travelers. Identify the factor that is NOT considered in tour costing. (1mark) A. Trade B. Transfers C. Transport D. Accommodation 15. Which of the following information is NOT found on a guest registration card? (1mark) A. Vehicle registration number B. Payment mode C. Guest demography D. Passport details 16. Accommodation offered in hotels includes rooms with different rates Which among the following is NOT a type of hotel room rate (1mark) A. Rack rate B. Contract rate C. Tour rate D. Run of a house 17. Identify the type of room classification based on hotel room occupancy .(1mark) A. Cabana B. Cottage C. Single Room D. Studio 18. Pricing a tour package is a critical task for tour operators and travel agencies. Which of the following is NOT considered when pricing a tour package? (1mark) A. Season of travel B. Type of accommodation C. Type of transport D. Gender of the client 19. Tour itinerary preparation involves consideration of many items Which of the following should be included in a tour itinerary? (1mark) A. Tour activities B. Administration costs C. Customer details D. Office details 20. In developing a tour itinerary the following factors must be considered EXCEPT? (1mark) A. Type of tour B. Customer preferences C. Length of the tour D. Client origin. SECTION B (40MARKS) Attempt all questions in this section. 21. Define the following terms; a) Hospitality (2marks) b) Tour product (2marks) 22. Tourism is a diverse and multifaceted industry that encompasses various forms and types of travel experiences. State FOUR forms of tourism according to the interest sought by the tourist. (4marks) 23. Outline FIVE factors a tour operator would consider when choosing a mode of transport for a tourist. (5marks) 24. The attractiveness of a destination depends on the quality, uniqueness, and accessibility of its attractions. Highlight FIVE attractions that are found in the coastal tourist circuit. (5marks) 25. Tourist should choose the most suitable transport for their tour. State FOUR advantages of traveling by road as a means of transport in travel and tourism. (4marks) 26. Tourism is a multifaceted industry with various components that work together to create and facilitate travel experiences. Outline FOUR components of tourism. (4marks) 27. Outbound tourists are required to have a passport for ease of entry to other countries. Mention FOUR types of passports that a tourist requires before travel. (4marks) 28. Identify FOUR types of insurance that a tourist must have when travelling to a destination? (4marks) 29. Tour operators play a pivotal role in the tourism industry. State THREE roles

Develop travel Packages Nov/Dec 2023 Past Paper – Click to view

INSTRUCTIONS 1. You have Three hours to answer all the questions. 2. Marks for each question are indicated in the brackets. 3. You will be provided with a separate answer booklet 4. This paper consists of THREE sections: A, B, and C. This paper contains Seven (7) printed pages Candidates should check the question paper to ascertain that all pages are printed as indicated and that no questions are missing SECTION A: 20 MARKS Answer all questions in this section 1. When developing a tour package, what is the primary consideration for selecting a destination? (1 mark) A. Cost-effectiveness B. Geographic proximity C. Appeal to the target audience D. Availability of luxury accommodations 2. What is the purpose of a well-structured itinerary in a tour package? (1 mark) A. To make the tour package more expensive B. To provide flexibility for participants C. To create a sense of adventure D. To guide participants through the planned activities 3. In the context of transportation for a tour package, what does “FIT” stand for? (1 mark) A. Flexible and Independent Travel B. Fast and Immediate Transportation C. Fixed and Inclusive Transportation D. Fun and Interesting Travel 4. When choosing accommodations for a tour package, what is the advantage of including a mix of lodging options? (1 mark) A. It reduces the overall cost of the tour. B. It allows participants to choose their preferred lodging. C. It simplifies the booking process for the travel agent. D. It ensures uniformity in the participants’ experience. 5. How does a tour package adhere to sustainable tourism principles? (1 mark) A. By maximizing resource consumption B. By promoting mass tourism C. By minimizing environmental and cultural impacts D. By excluding local communities from the tourism experience 6. What is a primary factor to consider when determining the pricing structure for a tour package? (1 mark) A. Offering the lowest possible price to attract more customers B. Aligning the price with the target audience’s willingness to pay C. Maximizing the profit margin regardless of client preferences D. Offering complex pricing options to confuse potential clients 7. The main goal of the marketing strategy for a tour package is? (1mark) A. Attract as many participants as possible, regardless of their interests B. Highlight the cost-effectiveness of the package C. Showcase the unique selling points and appeal to the target audience D. Keep the marketing strategy a secret until the tour is fully booked 8. Tour guides always develop a risk management plan before executing a tour. Why is it important to have a risk management plan for a tour package? (1mark) A. To eliminate all risks associated with travel B. To provide a full refund to participants in case of any inconvenience C. To prepare for and mitigate potential risks or challenges D. To pass all potential risks onto the participants 9. In what phase of the tour package development process should client support and feedback mechanisms be established? (1 mark) A. After the tour is completed B. Only during the booking phase C. Throughout the entire process, from planning to post-tour D. Never; it’s unnecessary for a successful tour package 10. Quality performance in tour firms can be measured in various ways. Below are some of the performance indicators except which one? (1 mark) A. Meet and greet B. Front office reception C. Airport transfer D. Size of the tour firm office 11. When creating a tour package, which of the following is an essential factor for effective destination selection? (1 mark) A. The number of tourist attractions in the destination B. The familiarity of the destination to the target audience C. The location’s proximity to the travel agency’s office D. The availability of luxury accommodations 12. During the development of a tour itinerary, terms and conditions may apply for the various components of tourism. Which one of the following is not among the terms and conditions? (1 mark) A. Payment B. Suppliers C. Reservation D. Entertainment 13. In the context of transportation for a tour package, what is the advantage of using chartered transportation, such as a private bus? (1 mark) A. It allows for spontaneity and flexibility in the itinerary. B. It is more cost-effective than using public transportation. C. It requires less planning and organization. D. It reduces the sense of exclusivity among participants. 14. How does a tour package promote responsible tourism practices? (1 mark) A. By minimizing interactions with the local community B. By prioritizing luxury accommodations over sustainable options C. By educating participants about local cultures and encouraging respect D. By emphasizing activities that are harmful to the environment 15. What is the primary purpose of providing a comprehensive breakdown of the tour package’s cost in the pricing structure? (1 mark) A. To increase the perceived value of the package B. To hide additional fees and charges from participants C. To make the package appear more expensive than competitors D. To make it more difficult for participants to understand the pricing 16. In a marketing strategy for a tour package, which aspect is most critical for attracting the target audience? (1 mark) A. Demonstrating the agency’s expertise and experience B. Focusing on the package’s cost-effectiveness C. Highlighting the travel agent’s personal preferences and interests D. Identifying and showcasing the unique selling points that appeal to the target audience 17. Methods of obtaining feedback from clients in a tour firm include the following. Identify the odd one. (1 mark) A. Website review area B. Questionnaire C. Face to face D. Radio 18. Tour itineraries are classified into the following categories, except? (1 mark) A. Standardized B. Attraction C. Group D. Individual 20 Which of the following is not a typical component of a tour package? (1 mark) A. Transportation B. Accommodation C. Marketing campaign D. Activities and excursions 19. The following customer information recorded in a tour firm EXCEPT? (1mk) A. Nationality B. Demographics C. Number D. Tribe SECTION B: (40 MARKS) Answer all questions in this section 20. Tour itineraries

Develop Tour Packages Nov/Dec 2023 Past Paper – Click to view