SOCIAL FACTORS AFFECTING CONSUMER BEHAVIOUR There are three components here ie. Reference groups-a group refers to two or more people who interact to accomplish individual or mutual goals groups have an influence on ones attitude and behavior they are categorized as; Primary group-this have regular but informal interctions e.g. friends, co workers etc. Secondary groups-they […]
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CONSUMER BEHAVIOUR/INDIVIDUAL BUYER BEHAVIOUR This is the behavior exhibited by consumers in planning, purchasing and using economic goods and services. the concern of a marketer is what causes the act of a purchase or a non-purchase. marketers are therefore concerned with the who what how and why and when of consumer behavior. Consumer market refers
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MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is mainly classified into two main forms; INTERNAL /MICRO/CONTROLLABLE/TASK ENVIRONMENTAL FACTORS It usually consists of forces
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BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY No pollution to the environment. Be socially responsible . Offer products of right quality. Offer products of right quantity. Offer products of right price. Locate markets and factories at proper places(not within residential areas but convenient to consumers). Honoring contracts and following honest trade practices and avoid bribery/short
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HISTORICAL DEVELOPMENT OF MARKETING Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization, urbanization and industrialization.it should however be noted that production for individual self sufficiency is not marketing because there is no exchange going on hence exchange or trade laid the foundation of marketing
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IMPORTANCE/ROLES OF MARKETING TO THE SOCIETY TODAY Creates utility-this is the ability to satisfy a need ie form utility-this occurs mainly when we have a change in state. place utility-this mainly occurs in transportation. time utility-this arises in all retail outlets and possession utility-arises when we have ownership of goods. Employment creation-this arises when one
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MARKETING MANAGEMENT NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING. Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from producer or seller to the consumer/buyer. It is also a social and managerial process by
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