November 20, 2021

PROMOTION/INTEGRATED MARKETING/COMMUNICATION MIX Promotion is a function of marketing mix and is a technique used in creating awareness on the company’s product as well as the company itself. ELEMENTS OF PROMOTION 1.ADVERTISING. This is any paid form of non-personal presentation of ideas(goods or services) by an identified sponsor. QUALITIES OF ADVERTISING/ACTIVITIES INVOLVED IN DEVELOPMENT OF […]

WHOLE SAILING Wholesaler refer to a firm engaged primarily in wholesailing activity, while wholesailing refers to all the activities involved in selling goods and services to those buying for resale/business use. FUNCTIONS OF WHOLESAILING – Selling and promoting – Buying and assortment( a group of similar things having different sizes, colour and quality) building –

PLACE/DISTRIBUTION/TRANSPORTATION CHANNELS OF DISTRIBUTION A channel of distribution is the route or path followed by a product as it moves from the producer to the consumer/final user. TYPES OF DISTRIBUTION CHANNELS USED They are mainly classified into two main categories ie Direct/zero channel. Indirect channel. DIRECT MARKETING/ZERO CHANNEL(PRODUCER-CONSUMER) This is the distribution system where no

METHODS OF PRICING/DETERMINING PRICE LEVELS 1.Cost-based pricing Mark-up pricing-this involves adding a standard markup to the product cost .markups  are higher on seasonal items, slower moving items and items with high sewerage and handling costs a high mark up however may be disadvantageous if competitors prices are low.ie hotels peak mostly in holidays. Advantages of