November 22, 2021

ASPECTS OF PERSONAL SELLING Professionalism-this involves training sales people to the selling process the steps to effective selling include; Prospecting and qualifying-the company will find the leads by examining data sources such as newspaper and directories, organizing trade shows, using telephone and mails qualifying involves contacting the  leads to access their level of interest and […]

FACTORS/CRITERIA TO CONSIDER IN SELECTING THE MOST APPROPRIATE MEDIA FOR ADVERTISING Cost element-refers to amount of money to be spent in advertising select the most cost effective media. Frequency-this is the number of times the public will hear a single advert the higher the frequency the better the impression created. Impact-this is the effect of