November 23, 2021

MARKETING ENVIRONMENT The environment can be defined as all the circumstances, people, things and events around all the marketing activities. A business performance is often dependendant on how the enterprise influences and is influenced by its environment. The environment is mainly classified into two main forms; INTERNAL /MICRO/CONTROLLABLE/TASK ENVIRONMENTAL FACTORS It usually consists of forces […]

THE ROLE OF RESEARCH INFORMATION IN MARKETING It provides accurate, effective and useful information that is vital for decision making across the entire organization. The decisions include; Size of the market. Customers and their buying motives. Changing trends in the market. Customer satisfaction /dissatisfaction with a product. It can be used to evaluate the effectiveness

MARKETINGINFORMATIONSYSTEMS. The marketing environment is changing at a very fast rate hence there is need for real time and up to date market information. In today’s information based society, companies with superior information enjoy a competitive advantage. MKIS- is a system that consists of people equipment and procedures that are used to gather, sort, analyse,

HISTORICAL DEVELOPMENT OF MARKETING Societies have moved from agriculture and individual self sufficient to an economy built around division of labour and specialization, urbanization and industrialization. It should however be noted that production for individual self sufficiency is not marketing because there is no exchange going on hence exchange or trade laid the foundation of

IMPORTANCE/ROLES  OF MARKETING TO THE SOCIETY TODAY Creates utility-this is the ability to satisfy a need ie form utility-this occurs mainly when we have a change in state place utility-this mainly occurs in transportation time utility-this arises in all retail outlets and poscession utility-arises when we have ownership of  goods. Employment creation-this arises when one

ONE NATURE AND SCOPE OF MARKETING;OVERVIEW OF MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying consumer needs profitably. It is also the performance of business activities that direct the flow of goods and services from producer or seller to the consumer/buyer. It is also a social and managerial process by which

EMERGING TRENDS AND ISSUES IN MARKETING MANAGEMENT Use of advanced technolog1y-computers;ict advancement Emergence of customer care services department to handle financial matters only. Tele marketing. Globalization-this is a process whereby different systems and parts of a related trade, function as a closely-knit system at the international level. Communication and transport have vastly improved and affects

DIRECT MARKETING This are direct communications with carefully  targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships the new direct marketing models include: advances in direct marketing include emergence of catalog companies, direct mailers and telemarketers. BENEFITS  AND GROWTH OF DIRECT MARKETING BENEFITS TO BUYERS; Easier to know the current models