December 2, 2021

TRADE RESTRICTIONS/PROTECTIONISM The theory of comparative advantage advocates the gains from free trade and specialisation.in practice however, many governments impose barriers to trade this now refers to the implementation of policies which restrict free flow of goods and services internationally. It also refers to imposition of measures aimed at restricting trade among countries. METHODS/FORMS OF […]

ECONOMIC INTERGRATION/REGIONAL GROUPINGS This  refers to where two or more countries in same region join up and co-operate with each other for their mutual economic benefit.it also refers to economic cooperation within a region. It means abolition of discrimination within an area.it also means any type of arrangement in which countries agree to coordinate their

Reasons why Companies may opt to exit/divest from their foreign markets Sustained losses – Key markets are often entered with a long-term perspective. Most companies recognize that an immediate payback of their investments is not realistic and are willing to absorb losses for many years. Difficulty in cracking the market – A company may also

INTERNATIONAL MARKET ENTRY STRATEGIES Making the ‘‘right’’ entry decisions heavily impacts the company’s performance in global markets. Entry decisions heavily influence the firm’s other marketing mix decisions. Several interlocking decisions need to be made. The firm must decide on: The target product/market The corporate objectives for these target markets The mode of entry The time

INTERNATIONAL MARKETING RESEARCH Marketing research is defined as the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services to provide information useful to marketing decision making. Although the research processes and methods are basically the same, whether applied in different countries, international marketing research involves two additional

INTERNATIONAL MARKETING ENVIRONMENT/TASK  The only difference between the definitions of domestic marketing and international marketing is that in the latter case, marketing activities take place in more than one country. This apparently minor difference, “in more than one country,” accounts for the complexity and diversity found in international marketing operations. Marketing concepts, processes, and principles