December 6, 2021

Introduction Financial management is that managerial activity which is concerned with the planning and controlling of the firm’s financial resources. It involves the decision of the three decisions of the firm i.e. a) Investment decision b) Financial decision c) Dividend decision Together they determine the value of the firm to its shareholders. The finance manager […]

PROMOTION STRATEGIES Promotion and Communication The purpose of promotion is both to communicate with buyers and to influence them. Most promotional mistakes in international marketing are attributable to one or several of these steps not properly reflecting cultural influences or a general lack of knowledge about the target market. Information source – Is a marketer

Domestic Merchants Export merchant Domestic merchants are independent businesses that are in business to make a profit rather than to receive a fee. There are several types of domestic merchants. Because they all take title, they are distinguished by other features, such as physical possession of goods and services rendered. One kind of domestic merchant

DISTRIBUTION STRATEGIES Channels of distribution Companies use two principal channels of distribution when marketing abroad: Indirect selling, Direct selling. Direct selling is employed when a manufacturer develops an overseas channel. This channel requires that the manufacturer deal directly with a foreign party without going through an intermediary in the home country. The manufacturer must set

PRICING STRATEGIES Price Standardization A study of the marketing mix by large US-based industrial firms in their Latin American businesses found that the degree of standardization varies across individual elements, with branding and product being least adapted. According to one study, most American multinational firms standardize their prices in most world markets because they are