Environmental factors impacting sales The environmental factors that are affecting sales and marketing function can be classified into : Internal environment and External environment Internal Environment of Marketing This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : It can […]
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Sales Planning Process Setting objectives Clearly outlining your goal should always be your first step in planning a sales call – or any other business endeavor. Is your purpose to establish yourself as a trusted advisor? Close a specific deal? When you define your key objective, you can plan later steps around achieving it. Sales
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Characteristics of effective sales planning Systematic-Before setting a plan, all the priorities are identified and arranged. After this, the respective allocation of necessary resources is done. The managers ensure that the allotted time and resources are used until the desired goals are achieved. Team work–involves developing strong working teams and strengthen their internal and external
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