March 1, 2022

2019july [tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2019july-1_OCR.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””](1)_OCR

2018nov_O[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2018nov_OCR.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]CR

2017ju[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2017july_OCR.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]ly_OCR

2013ju[tnc-pdf-viewer-iframe file=”https://knecnotes.co.ke/wp-content/uploads/2022/03/2013july_OCR.pdf” width=”100%” height=”800″ download=”false” print=”false” fullscreen=”true” share=”true” zoom=”true” open=”true” pagenav=”true” logo=”true” find=”true” current_view=”true” rotate=”true” handtool=”true” doc_prop=”true” toggle_menu=”true” toggle_left=”true” scroll=”true” spread=”true” default_scroll=”0″ default_spread=”0″ language=”en-US” page=”” default_zoom=”auto” pagemode=”none” iframe_title=””]ly_OCR

The last category of products mentioned as the industrial goods classification involves the materials ( raw materials such as wood, cooper, aluminum) and parts (tiers, computer chips) , capital items such as installations and equipment (cranes, bulldozers), accessory equipment (hand tools, computers, calculators), process materials (food preservatives), operating supplies ( papers, pencils, oil). Other ways

The non-durable category consists of tangible goods that are low priced and purchased frequently such as shampoos, deodorants, etc. Compared with these ones, the durable goods are also tangible goods but are targeted for many uses. For this category, more personal selling is required as well as guarantee to be provided, resulting in higher margin.

Product refers to anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy a want or need. A product is a set of tangible and intangible attributes, which may include packaging, color, price, quality, brand and seller‘s services and reputations. In every part of the world there are

A product is like a human being. It is born, grows up fast, matures and then finally passes away. The product life cycle discusses the stages which a product has to go through since the day of its birth to the day it is taken away from the market. However, the basic difference in case

It states that, people will buy more at lower prices and buy less at higher prices other things remaining the same. When a price of a commodity increases, quantity demanded increases keeping other things constant. There is an inverse relationship between the price of a good and demand. 1. As prices fall, we see an

There are mainly 8 types of demands which have to be taken into consideration during demand forecasting. The various types of demands, and how to tackle the challenges for marketers in these various demands, is discussed below. Negative Demand – Negative demand is a type of demand which is created if the product is disliked

Change in Fashion: Is an inevitable consequence of advancement of civilization. Results of demand forecasting have short lasting impacts especially in a dynamic business environment. Consumers’ Psychology: Results of forecasting depend largely on consumers‘ psychology, understanding which itself is difficult. Uneconomical: Requires collection of data in huge volumes and their analysis, which may be too

The Demand forecasting process of an organization can be effective only when it is conducted systematically and scientifically. 1. Setting the Objective: Refers to first and foremost step of the demand forecasting process. An organization needs to clearly state the purpose of demand forecasting before initiating it. Setting objective of demand forecasting involves the following: