May 15, 2022

4.1. CHARTS BAR CHARTS These are some of the most popular ways of presenting statistics A bar chart consists of strips of different lengths each representing a numerical figure. The longer the bar the larger the figure it denotes How to construct a bar chart 1. Decide on the scale in which the figures are […]

3.1. ESSAY WRITING Essay writing is an attempt to write a given topic. Essay is derived from French word essays that means to attempt. It means composition. In any topic or subject composition is made up of paragraphs which are logically arranged and connected with one another. Each paragraph discusses a particular subject relating to

2.1 SPEECHES Speech or spoken word is very powerful, it can stir people to mutinies and rebellions it can turn a hostile crowd to a friendly gathering. The key to the success of many politicians, industrialists, managers, and salesmen lies in their ability to speak. CHARACTERISTICS OF A GOOD SPEECH 1. It is clear. Your

1.1. Definition of communication. Communication is an act of any natural or artificial means of conveying information or giving instruction. It’s the process of passing information and understanding from one person to the other. According to Newman and summer Communication is an exchange of facts, ideas, opinions or emotions by two or more persons. According

INTRODUCTION TO COMMUNICATION NOTES – Click to view ORAL COMMUNICATION NOTES – Click to view WRITING SKILLS NOTES – Click to view VISUAL COMMUNICATION NOTES – Click to view NON VERBAL COMMUNICATION NOTES – Click to view SOURCES OF INFORMATION NOTES – Click to view TECHNIQUES IN COMMUNICATION NOTES – Click to view Communication Skills

The term marketing mix refers to the tactical elements of the marketing strategy. It is the blending of product, price, promotion and place. 6.1 Product Product refers to anything that can be offered to a market for attention, use, or consumption that might satisfy a want or need. It includes any tangible item, services, ideas,

Marketing strategy is a plan which determines the firm’s marketing goals; marketing strategy explains how the goals will be achieved within a stated framework. It also determines the choice of target market segment, positioning, marketing mix and allocation of resources. A clear understanding of marketing management philosophies of choice, the marketing environment, Consumer behavior and

4.1 Defining Consumer Behaviour Consumer behavior is the decision processes an individual or group involving evaluating, acquiring, using or consuming goods and services. A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a great impact on the firms success The marketing concept stresses that a firm should create