May 16, 2022

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MARKETING REQUIREMENTS ASSESSING AND SELECTING A SUITABLE MARKET NOTES

3.1. Marketing Functions and strategies Marketing consists of a multitude activities that include decisions about the company’s Products or services Pricing policies Promotions and Distribution methods. The ultimate equal is to facilitate exchange between an enterprise and its customers. This exchange relationship exists as one party becomes willing to give something of value in order […]

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EVALUATING ENTREPRENEURIAL OPPORTUNITIES NOTES

2.1 Procedures of Starting a Business Identification of a business idea Development of a business plan Location of a business demand evaluation Registration of the business Choice of the business organization Business name Trading licences / permit Start-up and management of the business. All entrepreneurs are business people – though not all business people are

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ATTRIBUTES OF ENTREPRENEURS AND ENTREPRENEURIAL CAREERS NOTES

1.1.1 Definition of Entrepreneurship and Entrepreneurs Definition an entrepreneur An entrepreneur is basically a person who identifies a business opportunity, harshness and obtains the resources necessary to initiate a successful basis activity. The entrepreneur implements the idea Undertakes to operate the business  An entrepreneur is therefore a central key individual in the society who makes

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ENTREPRENEURSHIP MOUNT KENYA UNIVERSITY (MKU) NOTES

ATTRIBUTES OF ENTREPRENEURS AND ENTREPRENEURIAL CAREERS NOTES – Click to view EVALUATING ENTREPRENEUAL OPPORTUNITIES NOTES – Click to view MARKETING REQUIREMENTS ASSESSING AND SELECTING A SUITABLE MARKET NOTES – Click to view ORGANIZATIONAL FORMS NOTES – Click to view RESOURCE NEEDS FOR ENTERPRENEURSHIP NOTES – Click to view BUSINESS PLAN DEVELOPMENT NOTES – Click to

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