Day: January 27, 2022

REFERENCES IN RESEARCH METHODS Format There are various presentation formats for different materials. This is as follows: a) Journal Articles – These are the most common sources of cited mate rial and include specialist technical journals as well as trade… Read More

THE NAME-YEAR SYSTEM Using the name-year citation style, the above example becomes: There are many undergraduate texts on Process Control (Kombo, 1991; Orodho, 1990; Paul, 1995; Wamahiu, 1988). The most popular seems to be the book by Kombo (1991). However,… Read More

REFERENCES IN RESEARCH METHODS Finalization of the research work is very challenging. This is mainly because by the time a researcher finalizes the study, there may be exhaustion and an urgency to complete the study. However this section is vital… Read More

The marketing mix denotes a combination of the various elements which in their totality make up a marketing system i.e. the product, the price, the placement and the promotion. The Product The product element of the marketing mix involves the… Read More

Solidifies the marketing strategy by defining customers, sales forecasts and marketing objectives. It synthesizes market research and the entrepreneurs strategy into a blueprint for action The plan is implemented through a marketing programme, which addresses the marketing activities decisions regarding… Read More

Marketing consists of a multitude activities that include decisions about the company’s: Products or services Pricing policies Promotions and Distribution methods. The ultimate equal is to facilitate exchange between an enterprise and its customers. This exchange relationship exists as one… Read More

Business incubation is the process of nurturing small and start – up initiatives or business to relative maturity to become self-sustaining business, healthy and wealth-generating entities. The failure rate of any start-up business stands at 90% globally. The main causes… Read More

Generalization of business ideas Entrepreneurs have the ability to see opportunities in whatever environment they happen to be They are sensitive to people’s needs They use people’s problems as opportunities of a business The entrepreneurs can use several methods to… Read More

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This chapter summarizes the whole research process. It first provides a brief summary of the whole study with particular reference to the research problem, research methodology, results, the main contributions of the research and… Read More

After generating business ideas- it is important that some evaluation through a screening process be made. The screening process is a systematic evaluation ideas in order to select the best idea which would suit one. The screening process must be… Read More